The New Frontier for Fresh Foods Supermarkets Essay Example for Free

The New Frontier for Fresh Foods Supermarkets Essay They are highly dealing on cleanliness, healthy and safety. They are meeting the highly customer quality demands. Fresh Direct collaborated with Automation Associates, Inc. (AAI), a leading provider of simulation solutions for the global supply chain, to help build and improve operations efficiency in, Long Island City, New York. AAIs current project enables Fresh Direct to determine ultimate capacity of its current facility and establish metrics that will signal need for a second location. With its simulation software, AAI will assist Fresh Direct with detailed performance analysis for the facility design, including all internal product movement, packing and shipping equipment, and activities. According to Randall Gibson, president and founder of AAI, by continuously working with a client, AAI can create a fluid model and adjust it for the clients operational changes and growth. Fresh Direct clearly appreciates this value and relies on simulation modeling and analysis as a strategic operations planning tool. With our latest modeling efforts, Fresh Direct will be able to determine specific facility upgrades that can double the total daily order volume. The strengths and weaknesses in reference to the company’s diversity initiatives are †¢Political Factors-Fresh Directs performance is influence by political and legislative conditions in those countries, including the European Union (EU). For labor law, the government encourages retailers to offer a combination of employment opportunities for flexible jobs, lower wages and local basis a highly skilled, better paid and central. Fresh Direct believes that retail trade has a large impact on employment and the factors of people, being an inherently local industry and labor intensive. †¢Economical Factors-The international business continues to grow, the company remains highly dependent on the U. S. A market. However, Fresh Direct would be seriously affected by a slowdown in the market for U. S. A †¢Social Factors-Current trends indicate that U. S customers have moved to the single and bulk purchases, which is due to social changes. Demographic changes such as aging factor, the increase of women employees and a decrease in preparing meals at home means that U. S. A retailers focuses on value-added products amp; services. Consumers are increasingly aware of health problems, and attitudes toward food constantly changing. †¢Technological Feature- New technologies benefit both customers and company increases customer satisfaction as the assets are available, services can be more personalized and more convenient. The commercial launch of the Efficient Consumer Response, the initiative provided that change as this company is dealing, with online services, it is necessary for the company to focus on latest technology. The steps Vivian Noble should take to recruit and develop a new work force are to find strong applicants who fit in with the company’s culture and goals. She will need to make sure that human resources pay attention to laws and civil rights when hiring new employees. She should research and learn about Phoenix, and what people are in needs of jobs. She may want to reach out to college career fairs, Internet sites, newspapers, community centers, and minority organizations. She needs to find people who match the company’s personality and goals to create a positive relationship within the store. She should make sure she keeps the senior managers involved in planning the recruitment activities. She should set up a training program that is mandatory for the recruiters. The training program should include information on hiring procedures, interview techniques, affirmative employment goals, and appropriate questions and behavior (Building and Maintaining a Diverse and High Quality Workforce).